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Porsche 918 Spyder Concept Promotional Video

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Appropriate promotional mix?

Dec 15, 2006 by Eric | Posted in Other - Advertising & Marketing

What promotional mix might be appropriate for each of the following?
1. six-pack of yogurt for kids
2. wireless phone service
3.speciality auto parts sold to car manufacturers
4. Jetblue airline

Thank you!

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1. Yogurt - Reach the purchaser of the product - mom. TV ads would be good. Parenting magazines. Womens' magazines.
2. Wireless Phone Service - Which market are you going for? You'll notice that Virgin mobile targets the youth market with minimal advertising. They work primarily on retail placement in stores like Best Buy. Nextel targets the business market through direct sales.
3. Specialty Auto Parts - Pure sales force. You need a sales person pounding the pavement and pitching to the guy making the purchasing decisions in the auto shop.
4. Jetblue - They target price sensitive travelers. Target small business owners through direct marketing.

An example of an ethical problem related to promotional strategy is:?

Apr 24, 2010 by blankman1990 | Posted in Other - Advertising & Marketing

a. weather an auto dealership should be required to purchase parts from the manufacturer of the cars it sells.
b. the question of whether marketers have an obligation to warn consumers of impending discount or returns policy changes.
c. whether there is an obligation to serve areas where there are few users of the firm's products
d. the portrayal of women as frivolous or the stereotype of them as housewives in advertising.

is it d?

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yes

I am being cheated or really get the prize by yahoo promotional Lottery (detail in Below)?

Jun 20, 2007 by shafiqur.Rehman a | Posted in Law & Ethics

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Date: Tue, 12 Jun 2007 16:39:19 -0400
From: "UK E-Online lottery®" <winners@uklotto.co.uk> Add to Address Book Add Mobile Alert
To:
Subject: CONGRATULATIONS.......YOU ARE A WINNER

The National Lottery
The Marina Offices, St Peters Yacht Basin,
Newcastle upon Tyne, NE6 1HX
England.
(Customer Services)

Ref: UKON/5464K2/71
Batch: 012/06/DR432
Ticket Number: : 8390281
Serial Number: 3422/06
Lucky Numbers: 3-11-13-18-26-31

You Have Won: £480,152(Four hundred and eigthy thousand, one hundred
and fifty two pounds sterling)

Dear Sir/Madam,

We are delighted to inform you of your prize release on the 12th
June,2007 from the British International Lottery programme.This is
fully
based on an electronic selection of winners using their e-mail
addresses , your email was attached to ticket number 56475600545 188,
serial number 5368/02.

HOW TO CLAIM YOUR PRIZE,

Simply contact our fiduciary agent,United Kingdom Lottery Fiduciary

Mrs Claire Dalton

Email: claimsdept98@yahoo.co.uk

1.Name:
2.Address:
3.Marital Status:
4.Occupation:
5.Age:
6.Sex:
7.Nationality:
8.Country Of Residence:
9.Telephone Number (Country Code)-(Area Code)- Phone Number):
10:Cell Number:(Country Code) - (Cell Phone Number):

Fill in the details below to your claims agent for verification.

For security reasons, we advice all winners to keep this information
confidential from the public until your claim is processed and your
prize released to you.

Congratulations, once more from the entire Management and Staff of UK
NATIONAL LOTTERY. Cooperation to all our lucky winners. Thank you for
being part of this promotional lottery program.

Yours Sincerely,
Richard K. Lloyd
Online coordinator for
UK NATIONAL ONLINE LOTTERY
Sweepstakes International Program.

BREACH OF CONFIDENTIALITY ON THE PART OF THE WINNERS WILL RESULT TO
DISQUALIFICATION.

THANKS:
MANAGEMENT, UK NATIONAL LOTTERY INC



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