Trade Show Marketing Blog » Lining Up Traffic For Your Convention ...

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Are you one of those companies that avoids pre-show marketing and lets the show’s own trade show manager tackle all of the promotion? If so, you’re missing out on a lot of great convention display opportunities.

In order to get the most impact and best ROI on your convention display, you need to be proactive. Hoping that visitors navigate to your booth and speak to one of your sales team leaves a lot to chance. One of the best proactive measures to do this is by using tradeshow giveaways .

Many companies have found success preparing show survival kits for visitors and sending them out beforehand. These trade show bags are durable and contain some essentials like a map and some pens. But most importantly, these trade show bags have the imprint of your company prominently featured, and have information about your convention display already inside.

Tradeshow giveaways like these trade show bags are functional during the event and after it. There are many people who will hold on to a well made bag for years afterward, and remember your company every time they use it.

There is another way to drive traffic to your booth: logo imprinted apparel . Trade show environments may not seem conducive to giving away clothing, but handing out t-shirts before the event can make a big difference. If someone is wearing the apparel, trade show attendance could be boosted long before they ever get to it. All they need do is be asked about it by someone, and then you’ve got another attendee.

To make a real impact, your convention display can use a technique that no trade show manager would use. Studies have shown that personal appeals — true handwritten personal appeals — are one of the best motivators of turnout. Tradeshow giveaways have an impact, but there is nothing like receiving a handwritten invitation to partake. The handwritten invitation should be genuine and as personal as possible. It is most useful when combined with trade show giveaways, but will also have an effect if no tradeshow giveaways are used.

Trade show managers don’t have products to promote in the same way you do. They can’t send out a product, prize ticket , or scratch off card that can be redeemed for a better product at the time your convention display goes up. Offering new items to people is a great way to bring them to your convention display. In addition, sending tickets to be redeemed is cheaper than sending other tradeshow giveaways like trade show bags.

Any of these marketing techniques can be used individually for a great impact. But the best way to use them is if you combine two or more. For example, use tradeshow giveaways along with a personal appeal to drive traffic.

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Trade show bags

Earl demonstrating trade show bags.

I need inexpensive game ideas for a trade show. I've used a bag toss game & need something new!

Aug 06, 2008 by austinchic_21 | Posted in Other - Advertising & Marketing

I've been using a bag toss type game for the past 7 years and need something new. I do about 3-5 trade shows a year. The industry is Insurance (personal & surplus lines). Each trade show has a different "theme" so I want something that I can take to each trade show that doesn't require changing much.

IDK I think your bag toss idea is pretty clever.

Sometimes the best idea is one you know works.

small business looking 4 cheap reuseable totes for a trade show. I only need 1500, want to spend <$500?

Jul 10, 2008 by Amanda T | Posted in Yahoo! Shopping

they can be plain bags (black or white) with one word imprinted in black or white. really simple, any size, just need cheap!
cloth or vinyl like a shopping bag...not plastic. want to be environmentally friendly. black or white with my business name on it. thanks!

Are you talking about cloth or vinyl totes, these will be difficult to find at .33 a piece, you may just want to go with plastic shopping bags,,

How do i start a "product line"/ turn my designs into products?

Jan 25, 2007 by Flgrl2 | Posted in Small Business

Ok, so one of my passions is drawing and over the years i have developed alot of characters and such, and I have constantly been told i should turn my designs into products. So my question is, I would really like see my designs on shirts, makeup bags, and so on, i just want to know how do it? Ive heard something about licensing companies or trade shows? I have only about $5000 to get it started but I really want it to look professional, not one of those generic tshirt websites (cafepress), ive seen. Anyways id appreciate all the help i can get :) thanks

Actually, I have gotten several nice shirts from Cafepress, but they do have their limits. One is that you cannot re-size the image you want to put on a custom shirt [or rather you have to re-size it before you go to their order form], and therefore some of the shirts have designs that seem too small or too large for the shirt. Still, they are nice shirts, and they work well if you select carefully.

Kinko's also does things with tee shirts, coffee mugs, mouse pads, etc., and so does Bay Photo, so you can do a lot of shopping around. Look at who has the best wholesale lot prices, and have them make a single shirt or mug for you. If YOU like it, chances are your customers will, too, because you will naturally market them in the places where you go to the people you like to hang out with.

You can also license your designs to someone else to make, which is sort of what you are doing with Cafepress. Again, the big question is who will put the money into having them made and the work into selling them? If you have a business-oriented friend, perhaps you could go into partnership, with you supplying the creative talent and your partner supplying the business savvy. Many a family business has prospered that way, too. Know any sensible guys?

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