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Stand Above the Competition with Personalized Chocolate Bars

If you are looking for great business promotional items to strengthen your company’s attractiveness , stir up interest , and leave a memorable association with your name and business information in your clients’ mind , personalized candy such as promotional chocolate bars that have been customized with your company’s logo and other pertinent information is exactly what you are seeking .

Promotional chocolate candy bars with customized labels are creative , valuable business promotional items in many corporate environments, but especially at trade shows. There are numerous reasons for this.

First, as everyone who has ever been at trade shows know , an almost overwhelming number of freebies are passed out at every booth — such as logo pens, customized staplers and cups, key chains, and much more . The challenge for promotional give-aways to stand out in this crowd is steep . Customized promotional chocolate bars meet this challenge since they are almost universally appealing. Almost everyone loves chocolate and a candy bar displaying an eye-catching label is a unique way to underline and highlight your company’s name, logo, and any other information you wish to incorporate on the label. Customized labels today can match your company’s theme colors, use your own graphics, and even include high-quality photos.

The success of a trade show booth lies in how much traffic it can draw . You want a steady stream of visitors to stop by and learn more about your business and products. According to trade show attendees are 52% more likely to visit a booth that offers attractive promotional items.

Desirable give aways such as promotional chocolate bars will draw large crowds. Crowds that will then discover more about your company and products when you soeak with them at your booth. Increasing awareness of your company’s value lays the groundwork for raising sales numbers, and it all begins with a highly appealing promotional item.

Another upside to using personalized candy bars as promotional give aways is the fact that the candy bar’s label can dsiplay more pertinent information than will fit on a pen, or key chain, or other small item.

Yet chocolate bars still offer the advantages of smaller business promotional products. They are light and easy to pack and transport, without running the risk of breaking them . Unlike coffee mugs or other heavier and/or fragile items, bringing promotional items like candy bars to a trade show is easy .

One of the best things about customizing candy bars for use as business promotional items is that it’s easy to maintain quality control. The Hershey’s company makes some of the best chocolate in the world and you can offer that high quality chocolate in your personalized candy giveaways. Whereas it’s easy to be let down by cheap quality staplers or calculators or other types of promotional giveaways. The last thing you want to do at a trade show is leave a lasting impression of failure or breakage with potential clients .

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Angry Candy PROMO VIDEO

A short video showcasing Angry Candy :) Angry-Candy@hotmail.com

offering free samples of a new candy bar is an example of what type of promotional objective?



It's called product giveaway or product sample giveaway, where the objective is to allow potential customers to try the product, which otherwise they may not have tried if it is not given for free. And then hope that the customer will like the product enough to actually want to buy it


What choices are there?

I need help answering some questions, I have read and read the material, but cannot find the correct answers.?

Hilary just retired and wants ad mail shots from the golf club for new members. What type of market segmentation are the clubs practicing?

What is the most appropriate method of transprtation for oak furniture from N.Carolina to Tenn? A)rail or B) motor

Offering free samples of a new candy bar is ex. of what promotional objective?

Although hes never driven one, Leon decides to buy a mercedes. The fact that hes buying a product in this manner is an ex. of brand______. A) equity B)performance

Serious answers only, I have narrowed the possibilities down as far as I can but I just cant figure it out. Thank you in advance for reading the questions.


Well, I'll answer the easiest question first. Leon buys the Mercedes because of brand equity, which represents the "built up value in a brand," i.e., a customer's awareness of it. (http://en.wikipedia.org/wiki/Brand_equit y).
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Next easiest for me was the 3rd question, which is answered directly at this link: http://www.primalmarketing.com/tips/Ques tions/freesamples.htm - This is quoted directly from that page in response to the same question you asked:
"The primary objective in offering free samples of your candy bar (or any other product) is simply to get your potential customer to try your product. When offered as a free sample, the consumer can sample it without any fear of making a purchasing mistake. If they like what they taste, they might buy since they now know what they are getting.

A secondary result achieved by free sampling is that your customer is pushed passed the awareness phase in the purchasing behavior model right into interest to try the product. Hopefully, the candy bar is so good or so meets a primal need of the target customer that they will want more of the item and buy."
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As to the first question, I'm guessing your teacher/professor is interested in types of segmentation variables, and "Psychographic" would most closely describe ad mail shots from the golf club. Refer to http://en.wikipedia.org/wiki/Market_segm entation for other market segmentation variables.
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As for the appropriate method of transporting oak furniture from N Carolina to Tennessee, wouldn't that depend in part on the volume/quantity of furniture to be transported? Assuming it is to be a large quantity, then we're dealing with Economies of Scale, so I would guess rail would be preferable, though I don't know all the variables involved in this particular route.

HOMEWORK HELP..PLEASE?

help please..
1.
You receive a flyer in the mail asking you to purchase a brick for the new wing of your local children's hospital. This is an example of _____ marketing.

a. place
b. cause
c. organization
d. event

2. Although he's never driven one, Leon decides to buy a Mercedes car. The fact that he's purchasing a product in this manner is an example of brand ___
a. recognition
b. equity
c. performance
d. insistence

3. Offering free samples of a new candy bar is an example of what type of promotional objective?

a. accentuate product value
b. differentiate product
c. provide info.
d. stimulate demand


1. b
2. d
3. d